If you want to know more carefully

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In fact, you can move a deal, i.e. a contact, from "qualified" to "connect call" and then "exploratory call", until you reach "closed won" (in case the quote is accepted) or "closed lost" (in case the quote is rejected). Here too you can find the words "qualified" or "not qualified" or even "qualified but without budget". In short, at any moment you can access all the information regarding a specific contact, thus obtaining a greater chance of success in the negotiation. This is fundamental: what would you do with hundreds of contacts if they were not converted into customers? Furthermore, all this allows you to understand the percentage of qualified contacts over unqualified contacts and, possiblyto act from this perspective.  and scrupulously the countless features of HubSpot, you can consult the article "". Bonus +1: how to get to know the users of your site? Google analytics.


We saw at the beginning of this article the importance of defining your Buyer Persona to subsequently create textual and graphic content aimed at the right audience. If you are having some difficulty understanding which customer type could be the target audience of your B2B company, don't worry: there is a specific tool that can be right for you. We are talking about If you have an already established site, with a fair number of visitors, this tool that Google makes available to you for free can Agent Email List really make your existence easier. In fact, with just a few clicks, you have a complete overview of the performance of your company site and, above all, you can get to know the users who come into contact with your company up close. How can you use this tool to define your Buyer Persona? First of all, try to understand which channel the greatest number of users come from: if you notice that many of them know your site through search engines, you will know that you can work on.





The ones connected to them; if, however, they come mainly from social networks, you will know that you can start one to gain even greater visibility. And so on. If, however, you want to focus more on the characteristics of your audience, on your left you will find the "audience" item, which will guide you towards the data relating to: Number of total users; Tongue; Village; City; Age; Sex; Pages viewed; Percentage of those arriving via mobile device. Thanks to all this information (and all the others you can access), you will have the opportunity to get to know your audience in depth, seeing which contents of your site to focus on to obtain a greater number of contacts. In fact, it is also from this important point (knowledge of a starting audience) that you will have the opportunity to optimize the quality of online B2B contacts and, consequently, the number of customers for your business. In conclusion In this article we have seen how to optimize the quality of online B2B contacts.