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Christmas Neuromarketing: tips and advice for your communication 3 Brains Under the Christmas Tree No, you're not dreaming. And surely the magic of Christmas doesn't make you read strange things. Well yes, we have 3 brains . According to the “ MacLean Tripartite ”, our brain can be divided into three layers, which correspond to the three evolutionary stages of man. The triune brain is a simple and intuitive model, and the 3 brains are not meant to be separate, but in relation to each other. What are the characteristics of each? Reptilian Brain (Ancient) The reptilian brain , despite being very small in size, is responsible for 95% of vital functions .
It is concerned with the satisfaction of primary needs (eating, drinking, singapore lead reproducing, sleeping), as well as the survival of the species (a peculiarity that we share with reptiles). It is a primitive and highly instinctive brain . Before it can be hired, it must be able to trust. Mammalian Brain (intermediate) The mammalian brain is linked to emotions (joy, fear, sadness, anger, surprise, disgust) and memories , and is closely connected to the 5 senses , which receive stimuli and process them in the form of a physiological response. It deals with the satisfaction of the needs of esteem and belonging (the “pack” factor unites us with mammals).
The relationship between emotions and memory is directly proportional: the more strongly emotional an experience is, the easier it is to remember. Homo Sapiens Brain (Recent) The recent brain deals with all those functions that characterize us as human beings (precisely “Homo sapiens”): the capacity for complex thought , imagination, language.
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