How to assemble your own database of email addresses?

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Email-mailing, no matter how much they talk about it, still remains one of the effective marketing tools. Today we will answer the question of how to collect your own database of email addresses. Emails contribute to maintaining communication between the company and customers, the development of the image of the organization and its brand, and also increase sales and can attract new customers. But this effect from the mailing can be achieved only when using it to your target audience. After all, there are potential buyers, which means that they will treat letters from your company more loyal and will not, mothers, send them to “spam”.

To begin with, you need to understand shopify website design  something. Do not buy a base of cold addresses for mailing - this is not at all such a simple and cheap way to attract people. The reasons are simple: you do not know which person is hiding behind the email address. You don’t know his interests or preferences. So, it is likely that most of the audience will simply send a letter to spam and block you. And this will negatively affect the trust of the audience to you and your company (meaning the part of the audience that has never heard of you before). The first impression is remembered for a long time.
Ways to expand your address base.

    Registration form on the site / subscription form. If someone has visited your site, then most likely they are part of your target audience. Your task is to make sure that your site wants to go. Not a bad option is to provide the registered/signed with the opportunity to follow the organization’s news. To do this, they will need to fill out a simple form ... indicating the email address. And then the matter of technology.




    You subscribe to us – we are content to you! Useful content for subscription is also a kind of pleasant user for the audience. You can share really interesting materials and valuable content, but don’t forget that it should be relevant to your organization’s activities.
    On the blog. If you don’t have it yet, create it. As the blog is filled at the end of each publication, you can offer an audience to subscribe to news, articles and other company materials. Users will be able to share the email address with you. In addition, to comment on the records, you can also specify the obligation of authorization.
    Bonuses. If you offer any coupons for the products or services of your company for the address left by the user, subscription to the newsletter or registration, this will attract the attention of customers and potential recipients of letters. You can offer a discount, a free consultation, a gift coupon - anything that is right for you. The main thing here is not to be greedy.